IPRIA Seminar Series
Responding to Competitive Attacks: The Strategic Role of Human Assets
Free public seminars in Melbourne, Sydney and Brisbane, proudly presented by IPRIA and the Melbourne Business School and generously hosted by Blake Dawson.
PRESENTER:
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Professor Ian O Williamson, Melbourne Business School, The University of Melbourne
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Responding to Competitive Attacks: The Strategic Role of Human Assets
Firms are often subject to competitive actions by rivals that threaten their competitive position. These competitive actions can take many forms including such things as price attacks, the introduction of new products or legal attacks. The failure to respond to these competitive actions can result in reduced firm performance and threaten firm survival. However, it is often unclear how firms should respond to or engage in competitive actions.
In this session Dr. Williamson will discuss new research on how and when the competitive actions of rivals influence firms' acquisition and utilization of specialized human assets. In particular he will share empirical findings on how rivals' use of legal attacks, in the form of patent infringement lawsuits, influence firm acquisition of internal patent attorneys. Drawing on this research Dr. Williamson will offer insights on how strategic management of human resources can shape how firms navigate their competitive environments.
DATE: Thursday 3 June 2010, 1pm (Refreshments from 12:30pm)
VENUE: Blake Dawson - Level 26, 181 William Street, MELBOURNE (map)
COST: Free of charge
SYDNEY
DATE: Monday 7 June 2010, 1pm (Refreshments from 12:30pm)
VENUE: Blake Dawson - Level 36 Grosvenor Place, 225 George Street, SYDNEY (map)
COST: Free of charge
DATE: Tuesday 8 June 2010, 6pm (Refreshments from 5:30pm)
VENUE: Blake Dawson - Level 36 Riverside Centre, 123 Eagle Street, BRISBANE (map)
COST: Free of charge
NATIONAL
Professional Standards Board
The Professional Standards Board for Patent and Trade Marks Attorneys has advised that
attendance at this seminar will enable Patent and Trade Marks Attorneys to claim 1 CPE point.
QLD
The Bar Association of Queensland
The Bar Association of Queensland
have advised that attendance at
this seminar will attract 1 CPD
point (general strand)
NSW
The Law Society of New South Wales
If this particular educational activity is relevant
to your immediate or long term needs in
relation to your professional development and practice of the law, then you should claim one “unit” for each hour of attendance,
refreshment breaks not included.
SEMINAR CONTACT: Michelle Wilson, IPRIA, Alan Gilbert Building, The University of Melbourne, VIC 3010
Telephone: (03) 8344 2153 Fax: (03) 8344 2111
Email: mawils@unimelb.edu.au